“Any sufficiently advanced technology is indistinguishable from magic.”, Arthur C. Clarke
Google is undoubtedly the world’s most sophisticated search engine today, yet it’s nowhere near the true information companion we seek. This article explores the future of human-computer interaction and proposes how search engines will learn and interact with their users in the future.
Amy’s Conversation With Google
Amy wakes up in the morning, makes her coffee and decides to ask Google something that’s been on the back of her mind for a while. It’s a very complex, health related query, something she would ask her doctor about. Google and Amy have had conversations for a few years now and know each other pretty well so the question shouldn’t be too much of a problem.
Observe the dialogue, and try to think about the background processes required for this type of search to work.
Good morning Amy, how’s your tea?
You are having coffee again. It’s been 14 days since last time you’ve had one. Have you had your breakfast yet?
You asked me to remind you to have breakfast in the morning as you’re trying to be healthy. Should I wait until you come back?
No. Thank you. I wanted to talk to you about something.
Great, I enjoy our conversations Amy. How can I help?
I’ve been taking antibiotics for a week now and wondering how long I need to wait before I can do my urea breath test.
Amy, are you asking me for more information about antibiotics and urea breath test?
No, Google. I am asking you about waiting time between taking antibiotics and the test.
I have information about the urea breath test linked with waiting time; the level of confidence is only 20%. Can you tell me more?
My antibiotics were: Amoxil, Klacid and Nexium. I took four tablets twice per day. They’re for H Pylori.
Thank you Amy. Does Nexium Hp7 sound familiar?
Maybe. Can you show me some pictures.
Just a moment….. Here.
Yes. That’s my medicine.
Nexium Hp7 is used to treat H Pylori. Recommended waiting time between end of treatment and the urea breath test is four weeks. I am 80% certain this is the correct answer.
Show me your references.
Thanks. Show results from Australia only.
Result confidence 75%
Remove discussion results.
Result confidence 85%
Show worldwide results.
Result confidence 95%
Google, I stopped my antibiotics on the 24th of November, what date is four weeks from then?
22nd of December.
Book a doctor’s visit for that date in my calendar.
Amy, that will be Saturday. Do you still wish me to book it for you?
No. Book it for Monday.
Monday the 17th or 24th?
Would you like to set a reminder about this appointment?
Yes. Set reminder for tomorrow.
Reminder set. Amy, are you going to have your breakfast now?
Haha, yes. Thanks Google.
Dialogue Interpretation and Background Information
The above dialogue may seem rather straightforward but for Google to be able to achieve this level would be a matter of serious advancements in many areas including natural language processing, speech recognition, indexation and algorithms.
By saying “Hi Google” Amy activates Google conversation.
Google responds with “Good morning” knowing it’s 7am. It also records the time Amy has interacted with it for future reference and to build a map of Amy’s waking and computer interaction habits including weekdays, weekends and holidays. Google also makes small talk in order to keep tabs on Amy’s morning habits. It assumes she is having tea based on previous instances. Amy says one word “coffee”, but Google links the concept with its previous question “how’s your tea” and replaces “tea” with “coffee” as an entry for Amy’s morning habits. Google also feeds Amy with an interesting bit of information (14 days of no coffee). Since Amy hasn’t asked anything specific yet Google uses the opportunity to check on a previously established reminder about remembering to have breakfast in the morning. When Amy says she hasn’t had one, it politely suggests it can wait until Amy returns.
Amy gets to the point and tells Google she has a complex query for it.
Google readily responds and eagerly awaits more data. It stimulates Amy to further conversation by stating that it “enjoys” their chats.
Amy’s initial statement is vague and Google doesn’t have much data to work with.
“I’ve been taking antibiotics for a week now and wondering how long I need to wait before I can do my urea breath test.” She knows Google will need further information and expects a follow-up question.
In the follow-up question Google recognises this is a health enquiry and isolates two key terms: “antibiotics” and “urea breath test” offering to give independent information on both. It’s the best it can do with the current level of interaction.
Amy clarifies that her query is more about the time period required to wait between taking antibiotics and her breath test.
Google is able to find results related to “time”, “antibiotics” and the “urea breath test”. It is confident about each result separately but not of their combination in order to give what Amy may find a satisfactory answer. It knows that and it tells Amy that it’s only 20% confident in it’s recommendation. It prompts Amy for more data.
Amy specifies the name of antibiotics she’s been taking and their purpose.
At first Google spells “Panoxyl, Placid…” but when the third term “Nexium” is introduced it disambiguates the other two and the terms are quickly consolidated to “Amoxil, Klacid, Nexium”. Once Amy mentioned “H. Pylori.” Google is able to seek further information and discovers a high co-occurrence of a term “Hp7″. It asks Amy whether it’s significant in her case as a final confirmation.
Amy is unsure and wants visual results.
Google shows image search results for “Hp7″ and Amy realises that’s the medicine pack she’s been taking and confirms this with Google.
Google is now able to look up the “time” required to wait. It finds all available references and sorts them by relevance and trust. It gives Amy the answer with 80% confidence. The recommended waiting time is four weeks.
Amy decides to verify this by asking Google to show its references and performs a few search filters in order to establish higher confidence level. At 95% she is happy and decides to engage Google as a personal assistant by asking what date will be four weeks after she stopped taking her antibiotics.
Google returns the date and Amy asks it to make a calendar entry. Google is aware this is on a Saturday and wants to confirm is that’s still OK. When Amy suggests a “Monday” Google disambiguates by offering two alternative dates and only then books in the reminder. Google doesn’t mind being a personal assistant as this feeds it more valuable data and enables it to perform better in the future.
Since no further conversation takes place Google takes the opportunity to remind Amy to have her breakfast.
In order to truly “understand” an individual, a search engine must build a comprehensive framework, or a template, of a user which to gradually populate and update with a stream of available data. A base model of a human user may consist of a handful of core facets, hundreds of extended essential properties and thousands of additional bits of associated data.
Core facets would contain the essential user properties without which a search engine would not be able to effectively deliver personalised results (e.g. Amy’s Google login, language she speaks or the country she lives in).
Extended data may contain more granular or specific bits of data which enrich the understanding of the user including their status, habits, motivations and intentions (e.g. Amy’s browsing history, her operating system, gender, content she wrote in the past, her emails as well as her social posts and connections).
Digital footprint may consist of user’s activity trail, timestamps and other non-significant or perishable user data. Footprint creation is typically automated or a by-product of user activity on-line (e.g. time and date of Amy’s Google+ posts). A portion of one’s digital footprint could be disposable while the rest may aid in making sense of the extended data (e.g. Amy’s Facebook timeline).
Google indexes a rather small fraction of the web and continuously attempts to solve the problem of the “Deep Web”. After Gmail success, Google+ was that next step forward in digging deeper than just the Surface Web. Both are very much about access to user’s data which would ordinarily be hidden away.
Amy’s data breaks down into three basic segments by their accessibility to the search engine:
Explicit data is the freely available information which may include her public profile information, social connections, +’s, shares, authored content, liked videos, public reviews and similar items.
Implicit data represents inferred connections in the “index of Amy” similarly to how Google+ builds an implicit social graph by observing what content she shares and comments on.
Hidden data stands for a vast amount of information inaccessible to Google (or purposely disallowed by Amy, this could be her date of birth, phone number or street address).
“Google policy is to get right up to the creepy line and not cross it.”, Eric Schmidt, Google.
Data available to a search engine could include any number of on-line and offline techniques tied in with the ways users interact with Google. We’ve identified a random list of possible methods, techniques and data sets Google could access in order to further enhance Amy’s search experience:
• Search history
• Browser data (bookmarks, navigational paths, visited websites)
• Login locations, GEO-IP, places lived, geo tagging / explicit check-ins
• Search preferences, search behaviour (filters, patterns)
• Social data (interactions, active times, close people, content)
• Calendar content (Events, holidays, meetings, birthdays, anniversaries)
• Purchasing behaviour (on-line shopping)
• App download and usage metrics
• Human-metrics (BMI, weight, temperature…etc)
• Mood and sentiment measuring
• Todo lists
• Interactions with ads
• Payment system usage
• External services used via the search engine’s own OAuth
• Income, health history, jobs, family status (kids, spouse, relatives)
• Reading habits
• Screen resolution, device(s), operating systems, browsers used
• Be an ISP, DNS, email provider
• RFID, NFC
• Postal items received
• Explicit survey
• Connection Speed
Many of these are currently locked away for privacy reasons, some are technologically not feasible and others may in fact already be used for personalisation of her search results.
A perfect search engine is the “one that understands exactly what you mean and gives you exactly what you want.”, Larry Page, Google
Google’s current way of information extraction is largely a background process. Amy gives much of her data (used for personalisation) without thinking about it. The rest is the bits and pieces she specified in various Google accounts including her search profile. I wouldn’t call it creepy just yet, but it’s definitely mostly done in the background with a light “big brother” vibe to it.
The solution is allow Amy to deliberately feed Google information about herself. To be able to do this effectively she would need to have series of natural conversations with Google, just like two friends would get to know each other over time.
Natural language is still the most comfortable way to communicate for majority of users and glimpses of its brilliance we see in Google Now. Amy can already ask Google simple questions by talking to her tablet or phone with answers returned by voice and device display. Although Google has done much research in this field we’re yet to see the search engine provide meaningful verbal comprehension or feedback.
Verbal input is not there to replace all other forms of data input but to provide Google with additional information in what feels like a natural conversation. This gives Amy the ability to easily update on Google on her current mood, health status, music preferences, eating habits… etc.
By using Google as her organiser (or personal assistant) Amy feeds it with additional insights into travel, meetings, personal events and improving the quality of all future suggestions and recommendations. The whole “conversation model” would significantly improve Amy’s interaction with the “machine” and would at last give her a break from all this hardware she’s attached to.
Talking to her Google would be something Amy would do in a private and rather quiet environment. She utilises both “work mode” and “home mode” on her account but noisy environment such as her busy office make it difficult to issue coherent voice commands.
Collecting information represents just one step in search engine’s attempt to comprehend the user. Making sense of collected information, however, is not a completely foreign concept to Google. The idea is to build and maintain an index of a single individual.
Breaking The Bubble
One risk associated with the “index of Amy” is the “bubble effect” where she is continuously presented with more of what she wants or already knows. For example Amy is a coffee connoisseur and is now more likely to see coffee related results when she searches for “Java” than somebody who is interested in travel and geography and looking for information about an island in Indonesia.
Introduction of random non-personalised might be a good way to keep a stream of fresh data flowing in Amy’s results and answers.
Google’s Evolutionary Timeline
Currently Google is capable of rendering basic data available and making sense of rudimentary knowledge nodes. In the next few years we will see Google’s search results to be answering our questions more efficiently and start to see the first glimpses of something “smart”.
- Personal characteristics and behavioural patterns
- Connections, affiliations, status and memberships
- User intentions and preferences
- Temporal, time-sensitive data
Once Google refines the algorithmic treatment of single-index it will be able to:
- Predict, suggest, influence and aid future choices
- Research and summarise findings for the user
- Perform background investigative work
- Assist in self-paced learning
- Act as a virtual assistant
- Content curation
- Act as a representative
- Join the discussion
- Create new content
- Teach a subject
- Conversation stops, search stops
- We simply know what we wish to know
If the above sounds too closely aligned with the proposed technological singularity, it might just be true now that Ray Kurzweil has joined Google as an engineering director with focus on machine learning and language processing.
One of the biggest failures of classic science fiction and futurism is short-sightedness in relation to how information technology transformed our society. Now that we’ve experiencing the transformation we’re also discovering the biological bottleneck.
Human evolutionary path and series of adaptations have so far been gradual. As new technologies come on stage we attempt to fit them to our organic pattern. Early adopters and information addicts, for example, enjoy multiple streams of information in real-time but what is the true limit of human ability to effectively process information? We already seem to be hitting the brick wall.
In the far future search for information is deprecated in favour of instantaneous knowledge. Knowledge processing and the ability to absorb information quickly will eliminate the biological bottleneck and allow humans to keep up with exponentially advancing technology.
Here are a few of my favourite quotes from an insightful interview / article on The Next Web:
“It’s possible we will look to create more communication tools that will advise us how to reason, and advise us how to feel.” Jonathan MacDonald
“I see touchscreens partially as an intermediate interface technology. Scientists worldwide are working hard to develop Natural User Interfaces with the ultimate aim of making computing and communication ubiquitous as a natural part of our lives.”, David Lemereis
“I’m sure we’ll see brain-to-machine communication where we control various computer types with thinking – that is specific brain activity. In our car, our home and so on.”, Lone Frank
“The bottleneck today isn’t new mediums of communication–video, images, sound, and text serve us very well–but that we are limited in having continuous access to these mechanisms of communication.”, Axel Arnbak
Google Research has a whole section on speech processing with 48 publications and the key people at Google are believers in natural human-computer interaction. Their SVP, Amit Singhal has made it very clear that he dreams of having a talking computer just like the one from Star Trek. Even the CEO, Larry Page has a soft spot for the futuristic concepts. He is a big fan of Google Glass and the self-driving cars.
Google Glass AFP / Getty Images
“At Google, we’re able to use the large amounts of data made available by the Web’s fast growth. Two such data sources are the anonymized queries on google.com and the web itself. They help improve automatic speech recognition through large language models: Voice Search makes use of the former, whereas YouTube speech transcription benefits significantly from the latter.” Source
A key individual in advancement of machine-based content curation and authoring is Philip M. Parker who not only made an application which is capable of curating content but has also published and sold the books created by it. Here is a video overview of his software and a link to his patent.
Google is an information company and their job is to provide answers to our questions. If your business is based on the same model, then sooner or later you will be out of the game. Google has no ambition to show more search results in their search results. This is not being evil, it’s being efficient and giving your users the best answer, and quickly.
Any business which provides answers to questions including, but not limited to:
- Data, product and service aggregators
- Flight, hotel, car rental search and booking sites
- Price comparison, weather reports, sports results
- Event calendars and various other data-driven websites
- Domain information, IP address lookups, time/date and currency conversion.
Original producers or content, products, tools and services will continue to enjoy the benefits of organic search traffic. One thing to watch out for is that your data is not detached from your brand and used to present to your audience directly through search results. Some already fear this might be taking place through rich snippets and the knowledge graph.
At this stage Google is incapable of providing well-organised, curated content or meaningful advice or opinion. In the next ten years or so we will still see human-generated content as dominant producer of this type of information and advice. The decade after that, however, will challenge this and we will see artificial intelligence assume a more meaningful role in content curation, opinion and even advice.
 Ray Kurzweil Joins Google In Full-Time Engineering Director Role; Will Focus On Machine Learning, Language Processing, http://techcrunch.com/2012/12/14/ray-kurzweil-joins-google-as-engineering-director-focusing-on-machine-learning-and-language-tech/
 PATENTED BOOK WRITING SYSTEM CREATES, SELLS HUNDREDS OF THOUSANDS OF BOOKS ON AMAZON http://singularityhub.com/2012/12/13/patented-book-writing-system-lets-one-professor-create-hundreds-of-thousands-of-amazon-books-and-counting/
This article was originally published on Dejan SEO blog.